It is our pleasure to provide our readers with an interesting publication from Academy Board member Dr. Eddie G.M. Power, entitled ‘Considerations for Effective Communication of Medical Information.’
As we know, medical terminology can be difficult for the general public to understand, a conclusion supported by surveys within the arena of clinical trials. Several surveys have shown that information required to be provided to patients to participate in clinical trials (Informed Consent form and Clinical Trial information sheet) are difficult to comprehend and may even detract from their ultimate goal of providing simple, concise information to informed patients. The use of digital media to deliver medical information may further exacerbate the challenges of communicating medical information.
In the abstract, Dr. Power states, “An ongoing and increasing shift is occurring in ways in which the healthcare community (healthcare providers, patients, biopharma) disseminates and consumes information. Adoption of digital technologies, accelerated by the virtual environment created by the COVID-19 pandemic, are leading to new and innovative ways in which medical and scientific information and data are communicated. Digital technologies have largely enabled these approaches and led to an explosive increase in availability of information.”
Dr. Power concludes, “Society at large has expanded its horizons with new technologies and new generations displaying their preferences of how to receive information. Medical Affairs, with its unique position at the interface of biopharma and the healthcare and patient communities, is poised to shape and lead the new wave of medical and scientific communication. A final thought: the stakeholder, not the technology, determines the optimal means of delivering information.”1
Read the complete article here.
References
- Power, E. G. M. (2023). Considerations for Effective Communication of Medical Information. Pharmaceutical Medicine. https://doi.org/10.1007/s40290-023-00461-3
Disclaimers
- The material in these reviews is from various public open access sources, meant for educational and informational purposes only
- Any personal opinions expressed are those of only the author(s) and are not intended to represent the position of any organization(s)
- No official support by any organization(s) has been provided or should be inferred
